London – UNiDAYS, the world’s leading Student Affinity Network, today announces the appointment of Michelle Wheeler as Managing Director, Identity.
Verification expert Michelle Wheeler has joined UNiDAYS as Managing Director, Identity
UNiDAYS enables brands to instantly verify and connect with over 200 million students across 115 markets worldwide. With three decades of experience in the identity business, Michelle has seen time and again the need and challenge facing businesses in establishing the digital trust necessary to facilitate meaningful interactions with consumers online.
In her new role, Michelle will be focused on strengthening UNiDAYS brand partners’ access to the valuable but hard-to-reach student audience while extending best-in-class benefits and services to students.
This appointment marks another milestone in UNiDAYS commitment to expanding their influence in the space of consumer identity, while accelerating growth in the student market. As an industry leader, Michelle will help UNiDAYS to continue to push the boundaries of identity, delivering exciting new propositions for students and brand partners alike.
Michelle will work alongside the senior leadership team at UNiDAYS including Josh Rathour, CEO and Founder, Alex Gallagher, Chief Strategy Officer, and Jon Hawley, Chief Identity Officer. She will also have responsibility for overseeing and developing a global team of sales and marketing professionals to accelerate market development and growth.
Based in Miami, Florida, Michelle’s previous roles have included Business Leader & Co-Founder of XOR Data Exchange, and Vice President of Business Development at ID Analytics. She was most recently Senior Vice President at identity, verification and authentication solutions company Prove – working alongside a variety of roles and functions.
Jon Hawley, CIO and Co-Founder at UNiDAYS, says, “We’re delighted to welcome Michelle to our global leadership team as we build on our position as a world leader in digital identity and the instant verification of student consumers. Her wealth of cross-sector experience will support UNiDAYS’ ambitious growth plans, leveraging digital identity to add value to students’ lives through greater convenience, service and reward, while empowering brand partners with rich consumer permissioned data.”
Michelle says, “I love that UNiDAYS is an impact solution for young people’s lives – helping them to prepare for the future, while making the most of today. It is motivating to join the company at a time when brands are understanding the integral role verification, and digital identity more broadly, plays in effectively connecting with this audience. I’m looking forward to creating more possibilities for students and brands – offering more services, more access, and enabling greater trust between the two.”
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