Magnifi by VideoVerse an AI-powered video editing and automated highlights generation SaaS platform, has appointed Elliot Renton as the Senior Vice President for the Asia Pacific region. Elliot will be responsible for driving strategic growth for Magnifi across the sports, media and entertainment industries. The appointment underscores the company’s commitment to the Asia Pacific market, where it already has significant business interests and aligns with its broader expansion strategy.
Elliot brings over two decades of experience in the Media, Entertainment, and Sports industries, and has a proven track record of successfully building, scaling, and transforming businesses in the APAC region. Before joining Magnifi, Elliot served as Industry Business Lead for Media, Entertainment, Gaming and Sports for Asia Pacific at AWS (Amazon Web Services). Prior to his work with AWS, Elliot launched the APAC business for Grabyo, an industry-leading cloud-based live production platform in 2017. His extensive experience also includes senior positions at DAZN, Discovery Networks, Nokia, and Getty Images.
Commenting on his new role, Elliot Renton said, “Artificial Intelligence (AI) is revolutionizing the production and consumption of media and live sports. The demand for Magnifi’s technology, which automates short-form content, highlights, and personalized media, is rapidly increasing across Asia Pacific. Our goal is to provide impactful and cost-effective solutions that help customers transform the curation and monetization of next-generation video and media. I am excited to be part of Magnifi’s global expansion strategy.”
Welcoming Elliot's appointment, Meghna Krishna, Group CRO of Magnifi, said: “Elliot’s deep industry expertise and successful track record of scaling businesses across the region make him a valuable addition to our leadership team. We look forward to working closely with him to drive expansion and innovation in this dynamic market.”
The Asia Pacific region is already a key market for Magnifi, with significant growth potential driven by a rapidly growing digital economy and increasing demand for media and entertainment content. According to media reports, the media and entertainment market in Asia Pacific is expected to reach USD 1.62 trillion by 2029, growing at a CAGR of 4.77%, highlighting the importance of the region to the continued success and expansion of Magnifi.
Elliot will continue to be based in Singapore, reflecting Magnifi’s strong commitment to building growth and stronger relationships with customers region-wide. Magnifi already works with clients including, KDDI Japan, Vietnam Basketball Association and Malaysian Cricket Association in this region and is looking to strengthen its position as an AI-Powered Highlights solution leader in the APAC market.
