TRIFED, operating under the Ministry of Tribal Affairs, is dedicated to the socio-economic development of tribal communities through the marketing of their products. Rooftop is an innovative platform offering art workshops and events, both virtually and in-person, to foster creativity and learning. This partnership aims to facilitate the implementation of a B2B approach and expand the market for tribal products.
The ‘Aadi Mahotsav’ festival, inaugurated by President Droupadi Murmu on February 16, 2025, serves as a platform to celebrate and promote tribal culture, arts, and commerce.