Brand Marks it’s First Store in Kerala, on Track to Double EBO Count to 50 by End of 2027
Wonderchef, a premium cookware and kitchen appliance today announced the launch of its 34th Exclusive Brand Outlet (EBO) in Kozhikode, Kerala. The new store marks the brand's continued push into key regional markets, with Kerala emerging as a significant demand centre for its range of innovative and healthy cooking products.
The launch, held on the occasion of International Women's Day, reflects Wonderchef's belief that cooking is for everyone, a celebration of togetherness in the kitchen, regardless of gender. The brand has always championed the idea that great cooking brings people together, and this occasion is a fitting moment to reaffirm that spirit. The Kozhikode store is also a part of the company's strategic plan to double its EBO count to 50 by the end of 2027, with a focused emphasis on tapping Tier II and regional markets that have demonstrated strong consumer appetite for premium kitchen solutions.”
The launch event was graced by Chef Sanjeev Kapoor, co-founder of Wonderchef, and Ravi Saxena, Co-founder and CEO of Wonderchef.
Speaking at the launch, Chef Sanjeev Kapoor said,
“Kerala has always had one of the most evolved and passionate food cultures in India — a place where cooking is not just a necessity but an art form deeply rooted in tradition. Opening our store in Kozhikode feels like a natural homecoming. The people here understand quality, they value the craft of cooking, and that is exactly what Wonderchef stands for. I look forward to bringing our innovative range of products closer to the kitchens of Kerala.”
Ravi Saxena, Co-founder and CEO of Wonderchef, said,
“Kerala and the broader southern region have consistently been among our strongest and most discerning markets. Consumers here seek out quality, innovation, and products that genuinely simplify the cooking experience without compromising on health or taste. The launch of our Kozhikode store is a reflection of the growing demand in this market and a testament to our commitment to being where our consumers are. As we work towards doubling our EBO count by 2027, regional markets like Kerala will be central to our expansion strategy.”
Wonderchef's Kozhikode store offers customers an immersive retail experience, including live demonstration zones and an extensive display of the brand's latest product lineup, from premium cookware to smart appliances, and healthy cooking solutions. The store is designed to allow customers to explore and experience Wonderchef's innovations first-hand before making a purchase.